BYREDO presents a hair perfume collection that invites you to care for and delicately scent the hair in one sensuous beautifying gesture. Enjoy the uplifting power of long lasting scents as they subtly diffuse throughout the day, amplified by the natural movement of the hair. Each hair perfume combines one of BYREDO's signature scents with a unique silicone and polymer formula to create a light, invisible veil designed to leave the hair nourished and luminous whilst divinely scented.

In order to celebrate the awakening of nature and the beginning of Spring 2013, founder and creative director of the niche house of Byredo,Ben Gorham, will present the new fragrance named INFLORESCENCE. The focus of the new floral fragrance is on a wild garden transferring the strength and beauty of flowers and the perfect moment when they reach their dramatic peak of blooming.The new creation has resulted in combining carefully selected notes which are to offer and intertwine intoxicating, honey and fresh floral aromas, without deserting the Spring theme in any moment. The composition opens with rich and intoxicating rose petals scent combined with honey pink freesia. The heart adds a cool spring wave of citrusy-green lily of the valley and creamy magnolia, intertwining their scents to the very base dominated by luxurious jasmine with its sweet freshness. The fragrance Inflorescence is available in the characteristic flacon as 100 ml Eau de Parfum.